About

Clarifying complex ideas so people stay engaged is my thing. I’ve been writing to a wide variety of target audiences for over twenty-five years. I learned how to connect to kids who hate school, overworked small businesses, and homeowners seeking to reduce energy costs. I’ll bring that hard-fought insight to your project.

You’ll get copy and marketing strategies that anticipate three customer questions:

  • So what?

  • What’s in it for me?

  • Why should I trust you?

You’ll get more than a writer. You’ll get an experienced and reliable problem-solver who will partner with you to advance your goals.

When I step away from the keyboard, I recharge by reading, listening, or watching a good story.